Northlink SelectionsPaid and organic growth for e-commerce brands
Three services that work on their own or together. Each one has a clear scope, so you know what you are paying for.
Paid social
Meta ads: Facebook and Instagram
Meta is a common place to buy new customers, and an easy place to waste the budget. We run it like a sales channel: every campaign has a job, and every test has a question behind it.
What the work covers
- Account and campaign structure built around your products and margins
- Creative testing: angles, formats and hooks, with clear read-outs on what won
- Catalogue and shopping campaigns for product feeds
- Tracking checks: pixel, Conversions API and event set-up
- Audience and budget planning across prospecting and retargeting
- Regular reporting on spend, revenue and return, in plain numbers
Ads run in your own Business Manager. You keep full ownership of accounts, data and creative.
PPC
Google Ads: Search, Shopping and Performance Max
Google Ads catch people who are already looking for what you sell. For an online store, the work is mostly discipline: a clean product feed, a sensible campaign structure and a close eye on what you pay for each sale.
Campaigns
- Search campaigns for brand, category and product terms
- Shopping and Performance Max campaigns built around your catalogue
- Budgets split by product margin, not spread evenly
Feed and tracking
- Merchant Center feed checks and product data fixes
- Conversion tracking checked before budgets go up
Ongoing management
- Search term reviews, negative keywords and bid adjustments
- Reporting on spend, revenue and return, in plain numbers
SEO and GEO
Technical, on-page, content, link building and GEO
Organic search can keep sending customers after a campaign ends. It can also stall. For online stores, most of the gains sit in category pages, product pages and a site that search engines can crawl without friction.
Technical SEO
- Crawlability and indexation: what search engines can and cannot see
- Faceted navigation, duplicate content and canonical tags
- Site speed, structured data and internal linking
On-page SEO
- Keyword mapping for category and product pages
- Titles, descriptions, headings and on-page copy
GEO (AI search)
- Content and structured data that AI assistants can read, trust and cite
- Checking how your brand and products show up in ChatGPT, Perplexity and Google's AI answers
Content
- Category copy, buying guides and supporting articles
- Content briefs, and the writing itself if you need it
Link building
Links placed inside relevant content on real sites with real organic traffic. No private blog networks, no link farms, no footer or sidebar links.
- Every site checked for traffic trend, relevance, outbound links and indexation
- Anchor text planned against your existing link profile
- A live shared sheet with every placement and its status
Not sure which service you need?
Tell us about your store and what you are trying to fix. We'll tell you honestly where we think the money is best spent, even if that means less work for us.